If you knew how many digital industry pros hate the word ‘strategy’ it would make you feel better about hating it too! Look at a strategy as just a really solid plan. Or a great list. Everyone loves a list.
If you approach the social media for your glamping business without a clear plan then it will feel like a big pointless chore and, let’s be honest, you probably already see social media as a pain in the ass anyway. Here are four steps to get things moving…
STEP 1: WHY ARE YOU DOING THIS?
It seems simple but it’s often forgotten. Why are you using social media for your glamping business and What are your goals?
Make sure that all of your efforts beyond the yurt (or hut, cabin, tree house…) are in line with your bigger business goals. Are you looking for bookings, partners, buyers, social media influencers or journalists? All of the above perhaps.
Do you have a five-year plan for business expansion? Great – go you! Make sure that your social media is in line with these goals. There’s a cringy but simple marketing acronym that will help: S.M.A.R.T
Each of your goals should be Specific, Measurable, Attainable, Relevant, Time-bound.
STEP 2: HOW WILL YOU MEASURE SUCCESS?
You don’t need to be a technical genius to follow some basic data metrics, and you’ll be relieved to know that all social media platforms offer plenty of integrated analytics to help you to measure your success.
What success looks like to you will depend on your goals; be realistic and remember that it’s not all a numbers game. Why have 100k followers if no one engages with your posts or makes a booking?
From engagement to website clicks to bookings, there are plenty of successes to consider for your glamping business social media.
STEP 3: CHECK OUT THE COMPETITION
I can guarantee that your competitors are on social media, even if they’re doing it badly!
Draw up a hit list of both your direct competitors in the glamping industry plus the brands and businesses that you love. Inspiration goes a long way when it comes to goal setting and maintaining energy for your new approach to social media.
- The social media platforms they use
- The content they post
- How many followers they have
- How engaged are their followers – are there comments and likes on each post?
- Do they offer incentives – money off or prizes
- Do they start conversations with other brands
- Who do they follow
STEP 4: CREATE A SOCIAL MEDIA CONTENT CALENDAR
This takes time, but it is the simplest way to always be one step ahead with the social media for your business and keep you from feeling like this is all a heavy cloud that’s following you around.
Create a posting schedule that sets the tone for how often you’ll post to each platform each week. Look at what events or releases you have coming up as well as any just-for-fun events you can link into – there’s always an international day of something to leverage!
You’ll want to keep the mix of content at around 80/20. That’s 80% things that keep your audience entertained and show you’re a vault of knowledge in your industry, and 20% sales messages. Any more than that you’ll turn people off!
Of that 80% you can include soft links back to your website as an ‘oh by the way’ type message too.
Better yet, why not try blogging as a route to tick all the boxes; entertain, inform, showcase expertise AND drive traffic to your site!
Keep an eye on the stats to see when your followers are most active on social media. Various algorithms make this process less simple but it’s worth a try!